Represent: Assess the competition. Properly introduce your home to the market via networking, private events, broker previews, and announcements. Execute the marketing plan.
Create Your Home as Art Story: Arrange professional photography and write well-crafted copy. Position your home on the DPP website and build a dedicated property website. Create video content.
Market Your Home: Execute a multichannel marketing strategy. Online, via DPP’s online partners, email list, client database, social media platforms, and blog. In print, via property brochures and floorplans, house-specific on-site materials, targeted mailings, sponsorship, and event marketing. Secure global reach by leveraging The Leading Real Estate Companies of the World Network. Orchestrate PR campaigns.
Build Interest: Highlight property features and create differentiation. Use superior showing methods to generate excitement. Monitor activity.
Communicate With You: Establish a communication preference. Convey marketing efforts and potential buyer interest. Disseminate changes in the marketplace and the competition.
Make Adjustments: Monitor interest. Modify the plan should circumstances change or markets shift.